Trendhub COLOUR AW 2023-24

Tax included
€900.00 Tax excl.

Trendhub is the ready-to-buy trend division of BDA London.

BDA London are fashion and homeware retail specialists providing tailored advisory for brands across trend forecasting, product and brand strategy.

Trendhub Colour is the introduction to the new season, setting the tone for what’s to come.

Use this book to kickstart your creative planning for the season, and dive into our market specific digital trendbooks - Womenswear, Menswear, Kidswear, Home and Activewear - for a greater understanding of colour usage, material, detail, form and style.

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Each theme is centred on a base palette of four key tones, which we then build on with a series of complimentary colour pairings.


Within each theme we explore two key directions that play off of the base palette. For each, we introduce three harmony tones. In some cases, these tones are borrowed from across the season’s themes, creating a more succinct offering.


For each harmony story, we show how you can combine the base palette, harmonies and core tones in commercial combinations.


Data sheet

Number of pages
Issues per year

Trendhub is the ready-to-buy trend division of BDA London.

WHAT: Curated by the BDA London Trendhub team, their digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.

WHY: Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.

HOW: Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Trendhub's experienced teams can then tailor trends to your particular brand through our bespoke service.

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