Viewpoint Design Futures No. 43

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'THE SPIRITUALITY ISSUE"

Viewpoint #43 unpacks the reasons why, in the most rational, scientifically aware, data-driven societies that have ever existed, we still yearn for the unexplained and the unexplainable.

Viewpoint delivers crucial visual, editorial and statistical information to brands, designers, agencies and consumer insight teams determined to create lifestyle products, campaigns and environments that anticipate consumer demand. Written by professionals working in the branding and design business and visualized by leading talent in photography, illustration and styling, Viewpoint is the ultimate source of insight and inspiration for those working within the lifestyle industries.

Each issue explores how a significant trend will impact consumer behavior and the global design landscape.

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It’s more than likely that, at some point in the past few days, you have made time for a yoga class or a leisurely walk or 10 minutes of meditative downtime – or simply a few moments to sit and enjoy a cup of tea. It’s also possible that you smudged your home with sage, listened to a mindfulness podcast, gathered with others to sing together – or set out to cast a spell.

Spirituality in the 21st century has many faces and myriad themes, but they are all pulled together by a common desire to seek out and experience something that goes beyond the everyday routine of the physical world.

Viewpoint #43, the Spirituality edition, unpacks the reasons why, in the most rational, scientifically aware, data-driven societies that have ever existed, we still yearn for the unexplained and the unexplainable. We don’t want to go back to the days where church on Sunday was mandatory for Christians, but those of us who no longer subscribe to organised religions are finding that we still hanker after spiritual nourishment.

And we are finding it from many sources.

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CONTENTS

Edit
The creative industry round-up featuring the new design, retail, lifestyle, material and technology stories that you need to gen up on

The Evidence
Each issue we report on The Big Idea, the current topic influencing the lifestyle industries, explaining our rationale for choosing our focus and the socio-cultural drivers behind it

The Toolkit
We profile the key creative pioneers working with brands to help bring The Big Idea to life 

The Opinion
Interviewing global design leaders to get their take on The Big Idea 

The Delivery
An in-depth analysis of the way a leading brand is bringing The Big Idea to market

The Translation
The design movements manifesting as a result of The Big Idea – how they look and feel, the creatives driving these aesthetics, plus the associated colour palettes 

The Inspiration
A visual essay exploring The Big Idea

Undercurrents: Lifestyle
Reporting on emerging behavioural and attitudinal lifestyle trends that are shaping the design world 

Undercurrents: Design
A visual exploration of emerging design movements across the lifestyle industries and their influence on colour, pattern and graphics

Innovation
A rundown of the need-to-know new technologies, materials, approaches and working methods affecting the creative industries

Talent
A directory of names that you should know. From interactive designers to food stylists and digital artists, we identify the idea-makers of today – and tomorrow 

VP43

Data sheet

Language
English
Issues per year
2
Publication schedule by month
05/10

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