OvN Vision 2024
Trend forecast Vision 2024 interprets the changes in society and shows how these will influence the preferences and values of people. Vision 2024 is a fundament for new products and services and an inspirational document full of research, mindsets, ideas, concepts and colours.
A clear and well-organized overview of the worldwide cultural, technological, economic and social trends, an essential source of information and inspiration for anyone who’s involved in long term product development, marketing and advertising.
The Vision 2024 edition offers a clear and well-organized overview of world wide cultural, technological, economic and social trends.
It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.
How do you want to shape the future? This year, Vision 2024 starts with the question, “How as individuals do we wish to positively influence our future direction?” We all have an influence on how the future evolves. The starting point could be the firm belief that it is possible to shape the future while remaining mindful of what truly matters and will add value to humanity and the world.
Vision 2024 offers the four main drivers of change for 2024: New Age of Humanism / The Stack / Climate Care / Digital Worlds. It is a clear and well-organized overview of world wide cultural, technological, economic and social trends and their influence on people’s values, strategy, design, colours and materials. Vision 2024 shows how the worldwide cultural, technological, economic and social shifts evolve from year to year.
- Annual release, available as a hard cover book including pdf e-book or as an online service that includes 4 updates per year plus an extensive image bank. Vision 2024 updates are: Pioneers of Change (Published June 2022), Future Values (August), Natural Living (October) and Digital Economy (December).
- Clear trend research, consumer insight, strategic concepts
- Key future material and colour swatches with closest Pantone references.
In a world overloaded with impressions and products, Vision 2023 provides new guidelines for design creativity based upon human values. Vision 2024 identifies what is currently happening in the world and shows how it will affect people’s thoughts and values and the kinds of products needed in the future.
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- Country of Origin
- The Netherlands
Oltmans van Niekerk is a collaboration between Liesbeth Oltmans and Els van Niekerk. Both come from a design background and have worked for internationally known companies in the fashion and interior industry. They have over fifteen years of experience in concept development and product design. Oltmans van Niekerk was founded in 2005 and their main activities are customised future research. Their goal is to understand what is going on in the world and to present a clear sense of understanding and direction.
Oltmans van Niekerk provide services for companies in various industries, including: ADIDAS, AKZO NOBEL, AMTICO, ART INSTITUTE OF CHICAGO, BECKERS , BELKIN, BMW, CARTERS, CONVERSE, DE BIJENKORF, DISNEY CONSUMER PRODUCTS, DUTY FREE SHOPS, EIJFFINGER, ELECTROLUX, FATFACE, FIDM, FINLAYSON, FISKARS, FORTNUM AND MASON, FRAME, H&M, HEMA, HUDSON BAY STORES, IITTALA, JAFRA, JMA TEXTILES, KCC, LEGO, LIM COLLEGE, LG, MARKS & SPENCERS, MERCEDES BENZ, MERCK, MEXX INTERNATIONAL, MICROSOFT COOPERATION, NIKE, NISSAN, NOKIA, NORDSTROM, NEW BALANCE, OLD NAVY, PHILIPS, PHIN, RABOBANK, SEYCHELLES FOOTWEAR, SONY, STARBUCKS, STOKKE, THE BODYSHOP, UNILEVER, VIEW, VOLVO, WALMART, WE FASHION