OvN Vision 2023
Trend forecast Vision 2023 interprets the changes in society and shows how these will influence the preferences and values of people. Vision 2023 is a fundament for new products and services and an inspirational document full of research, mindsets, ideas, concepts and colours.
A clear and well-organized overview of the worldwide cultural, technological, economic and social trends, an essential source of information and inspiration for anyone who’s involved in long term product development, marketing and advertising.
Valuing the Future
The Vision 2023 edition offers a clear and well-organized overview of world wide cultural, technological, economic and social trends.
It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.
Focus on 4 consumer insight trends:
1/ Nature First
3/ Universal Reality
4/ Decentralised World
- Annual release, available as a hard cover book including pdf e-book or as an online service that includes 4 updates per year plus an extensive image bank. Vision 2023 updates are Gen Z values, Sustainability innovation, Disruptions and risks and Health & well-being.
- Clear trend research, consumer insight, strategic concepts
- Key future material and colour swatches with closest Pantone references.
In a world overloaded with impressions and products, Vision 2023 provides new guidelines for design creativity based upon human values. Vision 2023 identifies what is currently happening in the world and shows how it will affect people’s thoughts and values and the kinds of products needed in the future.
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- Number of pages
- Issues per year
- Publication schedule by month
- Country of Origin
- The Netherlands
Oltmans van Niekerk is a collaboration between Liesbeth Oltmans and Els van Niekerk. Both come from a design background and have worked for internationally known companies in the fashion and interior industry. They have over fifteen years of experience in concept development and product design. Oltmans van Niekerk was founded in 2005 and their main activities are customised future research. Their goal is to understand what is going on in the world and to present a clear sense of understanding and direction.
Oltmans van Niekerk provide services for companies in various industries, including: Nike USA, Apple, Iittala / Fiskars, Belkin, Frame, Old Navy, Leifheit A. G., Mexx International, Turnover, Sony Ericsson, Nokia, Electrolux, Akzo Nobel, Disney, Duty Free Shops, Starbucks.