Trendhub MACRO Book One
Trendhub Macro book series: A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.
WHAT, WHY & HOW?
Our macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.
We highlight the key drivers informing our opinions, including
- Socio-economic developments
- Shifts in consumer behaviour
- Relevant cultural references
- Influential conceptual projects
- Key innovations across markets
Trendhub is the ready-to-buy trend division of BDA London, who are fashion and homeware retail specialists providing tailored advisory for brands across trend forecasting, product and brand strategy.
Highlighting the key drivers behind the theme, from conceptual projects to cultural references.
LOOK & FEEL
Setting the scene for the theme with inspirational look and feel pages.
We highlight a key colour family or grouping for each theme, and show how the different palettes can work together through harmonies.
An edit of how we see this theme translating across materials and finishes for hard and soft products and surfaces.
What do these ideas mean to your brand? Who are these ideas relevant to? We provide a summary of each theme that pinpoints key takeaways and opportunities.
Highlighting key shapes and silhouettes for translation across fashion, home and product design.
Each theme signs off with a series of QR codes that will lead you to read or watch further content related to our themes.
Trendhub is the ready-to-buy trend division of BDA London.
WHAT: Curated by the BDA London Trendhub team, their digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.
WHY: Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
HOW: Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Trendhub's experienced teams can then tailor trends to your particular brand through our bespoke service.