CLASSIC BLUE 19-4052

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A reassuring presence instilling calm, confidence and connection. Pantone Color of the Year 2020 is Classic Blue 19-4052. 

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection.

Pantone 19-4052 Classic Blue is a timeless and enduring blue hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offers the promise of protection; highlighting our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, Classic Blue brings a sense of peace and tranquility to the human spirit, instilling calm and confidence and offering refuge.

CLASSIC BLUE

While it is considered a “safe” color, it is also stimulating us to look beyond the obvious, encouraging to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.

“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, which is the business unit within Pantone that forecasts global color trends and advises companies on color for product and brand identity.

In our increasingly digitized world, consumers are seeking meaningful connections to others as well as the companies whose products they buy. Brands large and small are beginning to understand that to emotionally engage and build relationships, they need to learn to speak to people’s hearts as well as their heads.

According to Laurie Pressman, Vice President of the Pantone Color Institute “The Pantone Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time, a color that reflects what individuals feel they need that color can hope to answer.”

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Read the full article and see color palettes featuring Color of the Year 2020 in our article for Around Journal.