

This digital trendbook for the home market provides a comprehensive guide for the season. Informative and inspirational, Trendhub offers commercial and tangible directions that can be translated across product design, marketing and merchandising.
Featuring:
- Big picture macro themes
- The season’s must haves
- Five seasonal themes
- Complete digital image library
- Original & editable print designs
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.
Highlighting the key overarching design elements of the season, from must-have colours to details and items. This is your must-have checklist for the season.
We highlight the drivers behind the theme, from conceptual projects and innovations to key cultural references.
Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.
Fully referenced colour palettes are supported by core seasonal tones and trend accents. Harmonies showcase key colour pairings.
An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.
Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.
The key print and pattern stories, including six inspirational directions, and five downloadable original and editable artworks per theme.
Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.
The defining looks for the season, highlighting key products and outfit builds, including CAD's, available to download from your digital file library.