Viewpoint Colour Futures No. 05
Created by View Publications in collaboration with FranklinTill Associates, Viewpoint Colour is a unique magazine devoted to colour. Catering to all colour conscious industries, it provides visual inspiration,direction and a global perspective on colour from the world's leading colour experts. It is a sister magazine and the perfect complement to VIEWPOINT DESIGN FUTURES, dedicated to product innovation.
We understand the costs and the complexity of colour decisions and we want to make your colour planning easier. Our goal is to supply you with the critical and actionable colour intelligence you need so you can make more effective colour decisions.
VIEWPOINT COLOUR FUTURES #05: ORGANIC MATTERS
Colour News: Our round-up of all the latest developments and happenings in the world of colour.
The Context: Organic Matters: Forward-thinking designers are seeking to harness the power of nature’s super-efficient circular systems, as we start to realise that working with nature rather than against it provides the best hope for the planet.
Colour Forecast S/S 2020: Nature remastered, untamed flora, mineral patina and raw earth are our pointers to the season ahead.
Visual Essay: The Living Surface: Featuring Fernando Laposse, Martijn Straatman, Jonas Edvard, Studio Klarenbeek & Dros, Nienke Hoogvliet and Atelier NL
Colour Inspiration: Painterly & Imperfect: Natural and organic-based paints work in harmony with nature to create pigments with unique and dynamic depth. It’s time to exchange pristine, flat colour coverage for warmth, depth and painterly richness.
Colour Meaning: Off White: Far more shades of white are commercially available than of any other colour; the variations of off-whites are far more than just a blank canvas.
Pantone Announces the Color of the Year 2019: PANTONE® 16-1546 Living Coral. Life affirming coral hue energizes and enlivens with a softer edge.
Long Term Colour Forecast: Hyper Chroma Nature: An infrared macro lens captures an exaggerated simulation of a nature that never existed. Colours take on an artificial authenticity, hinting at a hypernatural future in which human intervention manipulates and enhances the natural world.