Viewpoint Colour No. 11

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An inspiring view of the future that will influence the design, colour and sales strategy of tomorrow. Dedicated to reading consumer trends on a socio/economic, cultural and lifestyle basis and translating them into practical product and colour ideas for various industries.

Created by View Publications in collaboration with FranklinTill Associates and Pantone, Viewpoint Colour is an aesthetically provocative, culturally relevant trend magazine that takes a lifestyle approach to color, providing a global color perspective across all product and design industries.

The teams behind VIEWPOINT understand the costs and the complexity of colour decisions and want to make your colour planning easier. The goal is to supply readers with the critical and actionable colour intelligence you need so you can make more effective colour decisions.

Available in printed or digital format. 

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Viewpoint Colour is aimed at decision makers not only in textiles and fashion, but also the world of architecture and interior design, the cosmetics and the media and marketing business. Viewpoint takes a lifestyle approach to color providing a global perspective across design 12 months ahead. 

Each issue highlights one overarching theme supported by visual imagery, material direction, key direction by color family and 4 trend palettes in Pantone Colors. The latest color news, color psychology research, designer and artist spotlights and future design trends are also featured.

Need immediate access to the digital product? Click here to create your login, then pay online with card. Please note, that if you order the digital product from the Urban View store, you are able to pay with card or invoice but the access will be created manually so it will take approximately 24 hours to process your order.

CONTENTS - Viewpoint Colour No.11: JOY!

What generates joy? When we asked contributors to Viewpoint Colour what brings them joy in their work and their lives, we received a variety of responses: connecting to nature, positive relationships, parenthood, being of service, the journey of a project from start to finish, working on amazing community projects, seeing the seasons unfold, birdsong... what constitutes a joyful life is as individual as every human being, but the constants are moments of pure pleasure.

Generating joy is a two-way street: not only does joy uplift and inspire the maker and the creative, but it also spreads to those who come into contact with their work. Playfulness plays its part in joy, as does community spirit, and joy also has purpose: it helps us achieve happiness and meaning, and can also be a powerful force for activism and change, as our new issue illustrates so well.


While happiness is a state of mind, joy is an uncomplicated sense of pleasure. As author Sharon Draper points out, small things can bring unalloyed joy. ‘It’s the little things that make happy moments, not the grand events.


Longevity and endurance do not need to come at the expense of creativity and fun. We believe that colour can be riotous yet balanced, offering strong foundational hues that will last for years to come.


From BMW to Aston Martin, the automotive industry is now harnessing joy to speak to its audience. Long regarded as traditional and conservative, the sector is experiencing a definitive shift as it looks to appeal to consumers in more emotional and playful ways.


A collective desire to consume less and consume better has prompted a contemporary take on ‘make do and mend’. Driven by industrious, eco-aware Gen Z, repair now taps into a joyful creativity that favours extended product life over newness.


Sel Kofiga, founder of multifaceted Ghanaian research brand The Slum Studio, talks to journalist Ekow Barnes about the beauty of remaking discarded garments – and the joy it brings to him and to others.


While happiness is a state of mind, joy is an uncomplicated sense of pleasure. As author Sharon Draper points out, small things can bring unalloyed joy. ‘It’s the little things that make happy moments, not the grand events.


In the face of the global environmental crisis, making and self-expression have never been more important for children. Designers are turning their attention to the younger generation to offer them a platform – as well as a sense of creativity and joy.


Data sheet

English & Italian
Number of pages
Approx. 220 pages
Issues per year
Publication schedule by month

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