Viewpoint Colour No. 10
An inspiring view of the future that will influence the design, colour and sales strategy of tomorrow. Dedicated to reading consumer trends on a socio/economic, cultural and lifestyle basis and translating them into practical product and colour ideas for various industries.
Created by View Publications in collaboration with FranklinTill Associates and Pantone, Viewpoint Colour is an aesthetically provocative, culturally relevant trend magazine that takes a lifestyle approach to color, providing a global color perspective across all product and design industries.
The teams behind VIEWPOINT understand the costs and the complexity of colour decisions and want to make your colour planning easier. The goal is to supply readers with the critical and actionable colour intelligence you need so you can make more effective colour decisions.
Available in printed or digital format. Please note that the digital version requires internet connection while reading.
Viewpoint Colour is aimed at decision makers not only in textiles and fashion, but also the world of architecture and interior design, the cosmetics and the media and marketing business. Viewpoint takes a lifestyle approach to color providing a global perspective across design 12 months ahead.
Each issue highlights one overarching theme supported by visual imagery, material direction, key direction by color family and 4 trend palettes in Pantone Colors. The latest color news, color psychology research, designer and artist spotlights and future design trends are also featured.