VIEW No. 137
Welcome to the new VIEW – forecasting with ethical product solution by experts from across the industry appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers and many others.
VIEW products are regarded as ‘Bibles of the Textile Industry’. Indeed, they have always prided themselves on their analytical and forecasting abilities hoping to inspire people working in the textile, fashion and lifestyle industry.
VIEW is available in both print and digital. Please note that a watermarked digital version (to protect copyrights) is available for offline use but for the best reading experience, the digital issue requires an internet connection.
Welcome to VIEW MAGAZINE
Forecasting with ethical product solutions by experts across the industry appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers and many others! Larger format to give you the right professional experience.
Publisher David R Shah and the team decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip. The pandemic has changed many perspectives, VIEW is here to guide you further into a modern future of fashion and design. Enjoy!
VIEW 137 - THE MAIN ISSUE SPRING/SUMMER 2023
TEXTILES IN THE METAVERSE
Metaverse here, metaverse there, metaverse everywhere. This virtual-reality-powered version of the internet has become Silicon Valley’s new obsession. But we have a question. What will the metaverse mean to the textile industry: the fibre producers, spinners, weavers, knitters, dyers, and finishers who make up half the textile pipeline?
Glimpses of the metaverse are already everywhere. Virtual concerts attract record audiences, high-end designers sell virtual fashion, and gaming has become a livelihood for many. As supporters trumpet its mind-blowing possibilities and economic opportunities, the price of digital real estate continues to soar. Some investors say it’s like buying up Fifth Avenue in 1800, reports the UK magazine, The Week. Of course, not every Silicon Valley brainwave has succeeded. The metaverse is a concept that will take years to come to full fruition. But it’s easy to mock. The move from two into three dimensions is a logical consequence of the steady growth in computing power and breakthrough technology. Due to the pandemic, most people in the Western world are familiar with the notion of working and socialising online, and, in theory, the metaverse can only improve on this. Throw in a fully functioning digital economy where you can earn and spend digital currency and it seems hard to refuse. Besides, the video-game industry has been selling virtual worlds for years. These days 200 million people a month hang out on Roblox, a combination of video game and construction set. Tens of millions watched and interacted with an Ariana Grande avatar for a concert in the video game Fortnite. It is hard to argue that an idea will never catch on when, for millions of people, it already has.
CONTENTS VIEW 137
Metaverse here, metaverse there, metaverse everywhere. This virtual-reality-powered version of the internet has become Silicon Valley’s new obsession. But we have a question. What will the metaverse mean to the textile industry.
Forward matter - The future of making
By reversing our vision, and first considering the ‘what and how’ available to us, we can unlock a new level of creativity.
The future of art
From tattoo artists to fashion designers, to game developers, it’s evident that the approaching new ages of art are far from what is considered traditional.
The future of design
The brands Re-construct and Charles-Antoine celebrate the body and the uniqueness of skin through their designs.
Contemporary S/S 2023
Womenswear styling, fabrics, knits, and accessories
Collaborations between artists, designers, environmentalists, scientists and even across brands are being formed to optimise ideas and shine radical new light onto the pathway forward.
Menswear styling, colours, suitings, knits and shirtings
Conceptual tailoring is paired with casualised styles, creating hybridised looks that create two contrasting, overall directions - one focussed on modular minimalism, and the other featuring crafted or nature-infused aesthetics.
Casual & Athleisure S/S 2023
Casual, athleisure and denim concepts, fabrics, and accessories
A renewed appreciation of the cultural relevance of craft sees the development of social enterprises with the community and the sharing of resources at their core.
Our ancestral roots guide us towards a futuristic approach to a new biological age. This is a unique time in which visions inspired by the observation of the natural world and synthetic biology merge
Cover photo: Creative Direction, Photography Wayta Monzon (View- Collective); layout & styling, Natasja Smit; hair and make-up artist, Jazz Ben Khalifa; Models, Tisja Janssen and Rintje Olieslagers.