This digital trendbook for the activewear market provides a comprehensive guide for the season. Informative and inspirational, the online book offers commercial and tangible directions that can be translated across product design, marketing and merchandising.
- Big picture macro themes
- The season’s must haves
- Five seasonal themes
- Complete digital image library
- Original & editable print designs
The Bigger Picture
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.
The Season's Must-Haves
Highlighting the key overarching design elements of the season, from must-have colours to details and items. This is your must-have checklist for the season.
The Key Influences to Introduce the Theme
We highlight the drivers behind the theme, from conceptual projects and innovations to key cultural references.
Inspiration to Set the Scene
Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.
Your Complete Colour Toolkit
Fully referenced colour palettes are supported by core seasonal tones and trend accents. Harmonies showcase key colour pairings.
Trims & Details
An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.
Key Fabric Directions
Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.
Print & Pattern Design Stories
The key print and pattern stories, including six inspirational directions, and five downloadable original and editable artworks per theme.
Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.
The Season's Uniforms
The defining looks for the season, highlighting key products and outfit builds, including CAD's, available to download from your digital file library.
Trendhub ACTIVE AW 2023-24
Trendhub ACTIVE is your ultimate guide for the Autumn / Winter 2023-24 season.
Trendhub is the ready-to-buy trend division of BDA London.
WHAT: Curated by the BDA London Trendhub team, their digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.
WHY: Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
HOW: Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Trendhub's experienced teams can then tailor trends to your particular brand through our bespoke service.