OvN Vision 2021
Trend forecast book Vision 2021 interprets the changes in society and shows how these will influence the preferences and values of people. Vision 2021 is a fundament for new products and services and an inspirational document full of research, mindsets, ideas, concepts and colours.
A clear and well-organized overview of the worldwide cultural, technological, economic and social trends, an essential source of information and inspiration for anyone who’s involved in long term product development, marketing and advertising.
In a world overloaded with impressions and products, Vision 2021 provides new guidelines for design creativity based upon human values. Vision 2021 identifies what is currently happening in the world and shows how it will affect people’s thoughts and values and the kinds of products needed in the future.
- Format: A4+ size book with text, photos, colour cards
- Colours: Pantone colour swatches or colour indication
- Includes both printed and digital book
- Yearly release
Oltmans van Niekerk (OvN) is a collaboration between Liesbeth Oltmans and Els van Niekerk. Both come from a design background and have worked for internationally known companies in the fashion and interior industry. They have over fifteen years of experience in concept development and product design. Oltmans van Niekerk was founded in 2005 and their main activities are customised future research. Their goal is to understand what is going on in the world and to present a clear sense of understanding and direction.
Oltmans van Niekerk provide services for the following companies: Nike USA, Belkin, Frame, Old Navy, Leifheit A. G., Mexx International, Turnover, Sony Ericsson, Electrolux, Akzo Nobel, Disney, Duty Free Shops and Starbucks.
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