Trendhouse Casual & Athleisure
At a time when consumers are spending less on apparel, casualwear, activewear and the so- named athleisure market seem to be the only stars in the market.
The Trendhouse team has conducted in-depth consumer, cultural, design and colour research to inform directions across the casual and athleisure markets for Spring Summer 2021.
The five themes - Cultural Exchange, Additive Free, Alt-life, New Age Wellness and Hyper Nature - explore the fundamental aspects and trend evolutions of the relaxed leisure wardrobe for the season ahead, each connected by the three big ideas for the season - Off Centre, Future Acclimatise and Purposeful.
Themes in the forecast are carefully curated and presented with thorough research and tools for the customer to adapt:
01 Big Ideas
The mainline stories that provide the background and zeitgeist to our trends. These pages delineate the key factors that will impact the casual and athleisure market 18 months later.
02 Setting the Scene
We provide the background to each story – who it’s for, what they like and why they will buy it.
03 The Influences
The reason why! We explain what’s behind the story and what inspired us to follow it.
04 Colour and colour combinations
Five different stories that hark back to the big ideas at the start of the product. Each concept features: the influences and news pieces that support and inspire our story; look & feel guides; colour palettes & colour combinations; our fabric selection; original and fully editable print and placement graphics; and finally, the outfit builds.
We finish each story with a condensed summary detailing the key points that you need to follow.
06 Essential CAD’s
At the back of the book we present our listing of the essential cads broken down by items so you have the perfect styling overview of your season.
07 USB Stick
on our USB stick, we provide you with les broken down into the various stories with their individual images for use in developing your own work. There is also a complete digital edition of the product.
- Issues per year
- Publication schedule by month