Trendhouse Youth Lifestyle 2022
In the Trendhouse Youth book, design and lifestyle aspiration is seen through the eyes of Gen Z’s themselves rather than imposed from above.
It’s a guide and inspiration for designers and marketers seeking a design strategy that is truly relevant to this highly independent, powerful and influential generation.
After a general overview of the book is constructed around five, crucial, up-to-the-minute themes.
Each theme is presented not only through fashion and accessories, but also spaces & environments, materials & textures, color, textiles, details & trims, graphic design & packaging, stationery and beauty.
On the accompanied USB you will find all images of the report for internal presentations and moodboards plus the book in pdf format for teams to use on the go or at the home office.
SUMMARY OF 2022 TRENDHOUSE YOUTH:
"The Trendhouse team has conducted in-depth consumer, cultural, design and colour research to inform directions across the growing youth oriented markets for 2022 as a whole.
You will find more specific directions throughout the book of how to merchandise colour themes across the spring/summer and autumn/winter seasons, as well as how the themes can be translated across guy’s and girl’s apparel for the changing seasons.
The five themes – Empowered Youth, Support Systems, Solutions for the Future, Opting Out and Game On – explore the many different aspects of young people’s complex needs and desires.
There are common themes across the five trends, which demonstrate core values for young people across the globe in 2022 and beyond.
We uncover these common threads in our introductory big ideas."