Next Trend AW 2022-23 Online Seminars
We are back in co-operation with our colleagues ColourHouse, who will be in the TV-studio broadcasting live with an exciting setup of speakers! It is a pleasure to curate this seasonal event, creating an experience you can enjoy no matter whether you are working remotely at home or back at the office by the time we broadcast.
New times creates new opportunities, this seminar is dedicated the future of consumer goods: fashion - sports - interior - industrial design.
PRESENTATION DATES AND TIMES:
20.5.2021 time 13:30-18 (EET, Finland)
16.6.2021 time 13:30-18 (EET, Finland)
17.8.2021 time 13:30-18 (EET, Finland)
focus fashion | accessories | sports | interior| product design| beauty| macro trends| communication
Research > Analyze > Understand > Curate; The main aspects to consider when planning for future lifestyle movements across industries.
The keywords of our times include outdoor living, home staging, sustainability, escapism, new normal, upgrading, downsizing, collaborative, human, transeasonal, non-seasonal, artful, cosy, dressing up/down, key colours vs no colours, interior vs exterior, recycled, decor, beauty, decadent, responsible, glamourous, athletic, indulgence, health, seamless, craftmanship, solutions; these are some of the aspects that consumer goods businesses, lifestyle brands, retail and e-commerce must tackle in the near future.
Our 1/2 day of reporting consumer and design shifts will give you and your team direction and insights into fashion, accessories, beauty, interior and industrial design industries.
While preferences in colour & style are constantly merging, we still call it season autumn/winter 22-23. Emerging trends are the process we use to describe our times. Welcome to join our third live broadcast season from the Next Trend Studio!
TREND & STRATEGY AGENCIES - SPEAKERS TARGETING AW 2022-23 & BEYOND
We curate our Next Trend day in an exciting mix of trend forecasters and speakers, who give their different points of view on the future range and communication strategy and why. As an attendee, you are given an excellent chance to digest and filter into your perspective and needs.
VALUING THE FUTURE - Els van Niekerk + Liesbeth Oltmans, OVN, The Netherlands.
"We have to learn to love the future again; see it as a new and exciting concept."
The year 2023 will be a period of rebuilding society, block by block. We have to shape the world based on new values. It is time for a master plan and action to ensure that fresh ideas are implemented. For lasting impact, it is essential to activate change on every level. The four drivers of change we will be presenting are Nature First; Empowerment; Universal Healing and Decentralised World. We will zoom in from macro trends and future consumer insight to product ideas and CMF.
OvN Design studio is situated by the canals in Delft. With a sensible mind, the creative directors of OvN analyse society, consumer shifts and publish two annual studies in book and digital formats, from Vision to Colour flow including CMF analysis.
BREAKING THE CODES - Alberto Costabello & Alejandro Espinosa Caballero, A+A DESIGN STUDIO, Milan.
The vision and values of our future are blurred while planning next years collections. The vibrancy and fleeting allure of these unpredicted challenges prove seductive for a generation of consumers who seek to be creative and give expression to the pulse of this new life in all its nuanced richness. A new virility among Zoomers and Millenials. A world in which the traditional codes evolve and integrate with new aesthetics that is open to integration, contamination and fluidity. It is about affirmation, desire to be seen, expressing yourself, leaving one's comfort zone, transforming one passion into an outstanding creation.
The presentation is uniquely produced for Next Trend studio. The professional & international team of the design studio create and offer Scandinavia the well known A+A trend forecast publications incl bespoke colours, materials in carefully curated stories.
ADAPT PATCHWORKING PRINCIPLES - Christine Foden, D.CHIPHER FM, London.
The season will see us continuing on a course of action that accelerates our responses to the pessimism that hung ominously over our futures and switch up into positive action. As creatives to offer entertainment and enlightenment through design and by then we will be able to progress forward with enhanced vigour, crafting together a virtuous patchwork of principles to follow the consumer needs. Patchworking will turn into an expression of planned harmonising of creative responses and future needs.
Christine Foden is a colourist building unique stories for fashion and lifestyle brands, with the characteristic witty style and tints of British humour.
FW 22/23 CULTURAL SENTIMENTS + DESIGN AESTHETICS - Jenna Guarascio, Michael Fisher, Lilly Berelovich, FASHION SNOOPS, New York.
The FS team break down what you need to know for FW 22/23, and connect the dots from cultural sentiments and design aesthetics to the most important themes for the season. With an emphasis on storytelling, consumer shifts, expectations and color usage, the FS heart-led approach to trend forecasting will open up your mind to a world of possibilities for your creative journey in the seasons ahead.
The online forecasting platform with a creative mindset that feeds markets from macro to micro level on Fashion, Accessories, Beauty and Home brands in their signature way of exploring consumer insights and what it means to brands and product development.
SCHEDULE (Finnish time EET, GMT +2):
13.30 Welcome by host Louise Klarsten
13.35 OvN Oltmans van Niekerk Delft The Netherlands
14.25 A+A Design studio Milan
15.15 5 min break
15.20 D.cipherfm London
16.10 Coffee break and presentation of forecast services from the Studio
16.35 Fashion Snoops New York
17.40 Round up Talks in the Studio with all Speakers and Host
18.00 The End
Due to limited amount of seats the bookings are binding. In case you are unable to attend, the ticket can be transferred to another person but no refunds are made once ticket has been invoiced.