Trendhub WOMEN AW 2023-24
Autumn / Winter 2023-24
This digital trendbook for women provides a comprehensive guide for the season. Informative and inspirational, this women's online book offers commercial and tangible directions that can be translated across product design, marketing and merchandising.
- Big picture macro themes
- The season’s must haves
- Five seasonal themes
- Complete digital image library
- Original & editable print designs
- Key products (12 garments per theme) as editable vector files
The Bigger Picture
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.
The Season's Must-Haves
Highlighting the key overarching design elements of the season, from must-have colours to details and items. This is your must-have checklist for the season.
The Key Influences to Introduce the Theme
We highlight the drivers behind the theme, from conceptual projects and innovations to key cultural references.
Inspiration to Set the Scene
Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.
Your Complete Colour Toolkit
Fully referenced colour palettes are supported by core seasonal tones and trend accents. Harmonies showcase key colour pairings.
Trims & Details
An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.
Key Fabric Directions
Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.
Print & Pattern Design Stories
The key print and pattern stories, including six inspirational directions, and five downloadable original and editable artworks per theme.
Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.
The Season's Uniforms
The defining looks for the season, highlighting key products and outfit builds, including CAD's, available to download from your digital file library.