Next Trend SS 2025 Trendiluennot

Päivien sisältö on joka kerralla sama – lähetys on tallenne ja luentojen kieli on englanti. 

NEXT TREND STUDIO tuo yhteen trenditoimistot ja asiakkaat ympäri maailmaa tarkastelemaan kesän 2025  suuntauksia. Kukin osallistuja tarvitsee oman lipun mutta jos organisaatiosi on suuri, on tarjolla myös jopa 100 osallistujaa kattava tiimilippu edulliseen hintaan 42 eur + alv per osallistuja - ota yhteyttä mikäli tämä vaihtoehto kiinnostaa.

Huomioithan, että henkilökohtaisen lipun voi ennen ensimmäistä tilaisuutta siirtää toiselle henkilölle, mutta tämän jälkeen se ei ole mahdollista. Tarkemmat säännöt peruutussäännöt-välilehdellä.

TREND & STRATEGY - SPEAKERS TARGETING SS 2025 & BEYOND

The Next Trend day is curated with an exciting mix of trend forecasters and speakers who give their different points of view on the future in macro trends, range plans, colours, concepts, key items, and why. As an attendee and viewer, you are given an excellent chance to filter into your perspective, your brand and its needs.

David R Shah, View Publications / Amsterdam: THE ART OF LIFE

David R Shah, publisher, guest professor, speaker: "No one talks about Covid anymore, but the after-effects still linger as we slowly emerge and rebalance."

What we want is:

Life balance | Connection and community | The joy of surprise | Inventiveness and experimentation | Soft futurism | A future informed by the past | A past informed by the future | Memories and new experiences | The escapist and the fantastic | Symbiosis with nature | A future that works for the world | Emotional connection with everything that surrounds us | Design that allows us to express our personalities and priorities | The visual connected with the essential | A connection between outer and inner space

We are moving from:

the superfluous to the intentional | the fixed to the shape shifting and multi-functional | the noisy to the balanced | external expression to internal alignment | from the superficial to the meaningful

"Words, words, words. Haven’t we been here before? Well, this time, it’s different, and consumers are looking to designers to use their creative skills and play their part."  DAVID SHAH unravels a morass of shifting trends to understand what design means in our time.

Christine Foden, D.CHIPHER FM: LIFE'S A COCKTAIL

Christine Foden, Founder, Creative Director. - "Wherever we go, we find new style twists and alternative taste shifts. It struck us halfway through the seasonal research that cocktails have been transformed into inspirational fantasies that make everyday life that little bit better, each taking us on a journey of discovery into the vast diversity of place, time and creativity. As much as the clothes we wear - life’s cocktail culture reflects the Zeitgeist and is possibly even influencing our tastes in the products we buy."

Alejandro Espinosa Caballero and Simona Soldaini,  A+A Design Studio/Milan: FROM CONCEPT TO PRODUCT – balancing Optimism & Pragmatism

Creative Director Alejandro Espinosa Caballero and Simona Soldaini, Global Sales & Marketing, presenting:

”With a world testing our resilience, there is a need for awareness and reassurance. Colours have shifted towards dustier, more toned-down, warmer hues, bringing more neutrality to the season. There is a strong return towards sartorial tradition, safe values, and seemingly timeless classics. A grounding form of elegance and an elevated lifestyle is influencing choices.  We continue to thread the needle through past, present and future while weaving in influences where variety is key.”

Robbie Sinclair,  FS Fashionsnoops.com | FROM CULTURE TO DESIGN –  embracing Sad Romance, Satirical Patriotism and beyond 

Meet the FS Youth Director, Robbie Sinclair, who unpacks how we track youth-driven product shifts that are about to impact the market.

What comes next after uncertainty? How do we move forward in meaningful ways? Our usual tools for making sense of the world and planning for the future are growing more futile in the face of environmental collapse and AI acceleration. That’s why for SS 25, we propose a more nuanced look at trends and cultural shifts: one in which the hyper-synthetic can coexist with the hyper-human, a maximalist embrace of all trends can live alongside a return to timeless essentials, and extreme sincerity is met with an equal amount of subversion.