Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
Millions of designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization. Pantone Standards feature digital and physical color specification and workflow tools.
Pantone Lifestyle product category brings color and design together across various accessories.
Pantone organizes colors into two systems, one for print and packaging and the other for product design.
Why? Each system is designed to feature market-relevant colors. Fashion designers need more whites, blacks, and neutrals in their palette, while print and packaging designers need colors that will POP on shelf.
The appearance of color can change based on the material on which it is produced. In fact, some colors are not achievable at all on a certain material. That’s why colors are organized into two systems – to ensure that the colors included are achievable and reproducible based on the materials used. In total - there are over 15 000 Pantone colors to choose from!
For print & packaging: THE PANTONE GRAPHICS SYSTEM
Available in the following formats: Paper - Plastic - Digital > GOOD FOR: Brand Guidelines, Signage, Printed Materials, Packaging, Web & App Design
For fashion & product design: THE FASHION, HOME + INTERIORS SYSTEM
Available in the following formats: Textiles - Coatings & Pigments - Plastics > GOOD FOR: Apparel, Soft & Hard Home, Consumer Tech, Beauty, Industrial Design