Devoted to beauty, this digital trendbook from the London-based BDA and their Trendhub team provides a comprehensive guide for the season. Informative and inspirational including all from season must-haves to what colours to use and innovations to get inspirations from.
- - Big picture macro themes
- - The season’s must haves
- - Three seasonal themes
- - Complete digital image library
Comprehensive trend direction 2 years ahead of the season.
Highlighting the key drivers behind the theme, from conceptual projects to cultural references.
Fully referenced colour palette, including accents and key colour harmonies.
PRINT & PATTERN
Key pattern and print inspiration for packaging, accessories and spaces.
Summarising the key textures and finishes across products within each theme.
Here, we highlight the defining products and looks across skincare and make-up
We highlight key updates for beauty and wellbeing treatments.
Spotlighting key product, treatment and brand directions from around the world.
RETAIL & SPACES
Exploring how the themes translate to retail and wellness spaces.
ART DIRECTION & PACKAGING
Key directions for product styling and packaging in context to the theme.
Trendhub is the ready-to-buy trend division of BDA London.
WHAT: Curated by the BDA London Trendhub team, their digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.
WHY: Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
HOW: Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Trendhub's experienced teams can also tailor trends to your particular brand through their bespoke service.