One of the most relevant trend reports on the market today – unique in the way it looks at lifestyle aspiration and design through the eyes of Gen Z consumers themselves rather than imposed from above.
The Trendhouse Youth report is the master guide for anyone seeking a design and marketing strategy across all consumer industries that is truly relevant to this highly independent, powerful and influential generation.
Please be noted, the images of this product are to reference the style of this title and may not be from the latest season.
After a general overview, the report is constructed around five, core, up-to-the-minute themes. Each theme is broken down accordingly:
- Synopsis: introducing the theme and highlighting the reason why this story is so important.
- Influences: lifestyle trends and news pieces that support and inspire our story.
- Look & Feel: images to set the visual tone and design foundation of the look.
- Colour & Colour Combinations: the core palettes for each story. Colour combinations are then featured within the product categories that follow.
- Materials & Textures: the look and feel of textiles and base materials around which to build your story.
- The Looks: our overview of how our design philosophies can be built through into fashion looks.