A comprehensive guide for the season in womenswear. Informative and inspirational, this digital book offers commercial and tangible directions that can be translated across product design, marketing and merchandising.
- - Big picture macro themes
- - The season’s must haves
- - Five seasonal themes
- - Complete digital image library
- - Original & editable print designs
- - Key products (12 garments per theme) as editable vector files
Two options available: the standalone Main Book or Full Season Subscription that includes specific forecasts for various product categories (Lingerie, Footwear, Accessories) plus a variety of reports from materials to trade shows, fashion weeks etc. See the full contents in the tab below.
The Bigger Picture
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of the season.
The Season's Must-Haves
Highlighting the key overarching design elements of the season, from must-have colours to details and items. This is your must-have checklist for the season.
The Key Influences to Introduce the Theme
We highlight the drivers behind the theme, from conceptual projects and innovations to key cultural references.
Inspiration to Set the Scene
Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.
Your Complete Colour Toolkit
Fully referenced colour palettes are supported by core seasonal tones and trend accents. Harmonies showcase key colour pairings.
Trims & Details
An edit of the must-have fabric directions for each theme. Featuring up-close fabric photography and commercial design executions.
Key Fabric Directions
Showcasing key trims and finishing details, from hardware and fastening updates to directional design details.
Print & Pattern Design Stories
The key print and pattern stories, including six inspirational directions, and five downloadable original and editable artworks per theme.
Focussed design capsules, highlighting key product areas specific to each of our five seasonal themes. Designed to be applied to your range build, and to guide your seasonal marketing, and visual merchandising.
The Season's Uniforms
The defining looks for the season, highlighting key products and outfit builds, including CAD's, available to download from your digital file library.
- Number Of Pages
- Approximately 160
- Publication Schedule By Month
- January & July
Full SS 2025 Season Subscription includes these reports & add-ons:
- LINGERIE & SLEEP SS25 BOLT-ON
- PREMIÈRE VISION REPORT: AW24/25
- SS25 FOOTWEAR DEEP-DIVE
- SS25 ACCESSORIES DEEP-DIVE
- CIFF TRADESHOW REPORT: SS24
- SS25 SWIM & BEACH DEEP-DIVE
- WOMENSWEAR CATWALK REPORTS: SS24 part 1
- WOMENSWEAR CATWALK REPORTS: SS24 part 2
- SS25 FABRIC DEEP-DIVE
- DENIM TRADESHOW REPORT: SS25
- SS25 CORE PRINTS & GRAPHICS DEEP DIVE
- WOMENSWEAR SS25 6-MONTH UPDATE
Trendhub is the ready-to-buy trend division of BDA London.
WHAT: Curated by the BDA London Trendhub team, their digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.
WHY: Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
HOW: Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Trendhub's experienced teams can also tailor trends to your particular brand through their bespoke service.