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Trendhub MACRO

€1,798.00
VAT included
€1,450.00 VAT 0%
THMB2

Trendhub Macro series: A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.

WHAT, WHY & HOW?

Our macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.

We highlight the key drivers informing our opinions, including

  • Socio-economic developments
  • Shifts in consumer behaviour
  • Relevant cultural references
  • Influential conceptual projects
  • Key innovations across markets

Trendhub is the ready-to-buy trend division of BDA London, who are fashion and homeware retail specialists providing tailored advisory for brands across trend forecasting, product and brand strategy.

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Your selection: MACRO Book Three
  • MACRO Book Three
  • Full MACRO Subscription
In Stock

CONTEXTUAL STUDIES

Highlighting the key drivers behind the theme, from conceptual projects to cultural references.

LOOK & FEEL

Setting the scene for the theme with inspirational look and feel pages.

COLOUR

We highlight a key colour family or grouping for each theme, and show how the different palettes can work together through harmonies.

TEXTURE

An edit of how we see this theme translating across materials and finishes for hard and soft products and surfaces.

TOOLKIT

What do these ideas mean to your brand? Who are these ideas relevant to? We provide a summary of each theme that pinpoints key takeaways and opportunities.

FORM

Highlighting key shapes and silhouettes for translation across fashion, home and product design.

FURTHER READING

Each theme signs off with a series of QR codes that will lead you to read or watch further content related to our themes.

THMB2

Data sheet

Language
English

2024 JAN:

  • MACRO: BOOK THREE
  • TRADESHOW REPORT: HEIMTEXTIL
  • CES (Consumer Electronics Show)

2024 FEB:

  • CONSUMER PROFILES
  • TRADESHOW REPORT: SURFACE DESIGN SHOW
  • TRADESHOW REPORT: STOCKHOLM DESIGN FAIR

2024 MAR:

  • TOPLINE DESIGN DIRECTIONS

2024 APR: 

  • REPORT: MILAN DESIGN WEEK
  • REPORT: NATURAL & ORGANIC PRODUCT SHOW
  • BRAND PROFILE

2024 MAY: 

  • REPORT: RETAIL TECHNOLOGY SHOW
  • BRAND PROFILE

2024 JUN:

  • RETAIL & MARKETING UPDATE
  • TRADESHOW REPORT: SPOGA+GAFA

2024 JUL:

  • MACRO: 6-MONTH UPDATE

2024 AUG:

  • CONSUMER PROFILES: 6-MONTH UPDATE
  • TOPLINE DESIGN DIRECTIONS: 6-MONTH UPDATE

2024 SEP:

  • REPORT: LONDON DESIGN FESTIVAL
  • REPORT: FINANCIAL TIMES - THE FUTURE OF RETAIL
  • REPORT: DIGITAL TRANSFORMATION WEEK

2024 OCT: 

  • BRAND PROFILE
  • MACRO: TREND TRACKER

2024 NOV:

  • REPORT: DUTCH DESIGN WEEK
  • BRAND PROFILE

2024 DEC:

  • RETAIL & MARKETING UPDATE

Trendhub is the ready-to-buy trend division of BDA London.

WHAT: Curated by the BDA London Trendhub team, their digital trendbooks provide a comprehensive guide for the season. Informative and inspirational, our products offer commercial and tangible directions that can be translated across product design, marketing and merchandising.

WHY: Trendhub is smart forecasting that combines the what, the how, and - most importantly- the why of the season. Each trend is anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.

HOW: Trendhub combines the insight and expertise of BDA London’s dynamic consultancy work with a big-picture view of the market and the season. Each unique theme within the book is then translated into actionable product ideas. Trendhub's experienced teams can also tailor trends to your particular brand through their bespoke service.

Trendhub MACRO

€1,798.00