Baby & Kids 2025 Macro Trend Report by Trend Bible

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Find out what’s driving change in the Baby & Kids industry in 2025 and gain a deep understanding of the key macro trends impacting the way families will think, feel and act.

2025: Time to do different

There are powerful global forces at play for 2025. Many of the trends outlined in this report are driven by similar catalysts: looming ‘megathreats’, the cost of living crisis, energy crisis and mass displacement will undermine families’ sense of safety and security, prompting a radical rethink of parenting styles, values and priorities for 2025.

With the threat of baseline needs not being met, a ‘survive rather than thrive’ mindset prevails amongst families. In response, the need for practical solutions, affordability, accessibility and anti-overwhelm coping mechanisms becomes a matter of importance. An urge to do things differently drives a recurring theme of rebellious creativity for 2025, influencing design cues of optimism, abundance and boundless experimentation.

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The Baby & Kids Macro Trends 2025 report is packed with expert opinion, global foresight and thought starters designed to help you and your teams uncover future thinking and kickstart tomorrow’s opportunities.

What’s inside the macro trend report?

Digestible trend drivers: It’s critical to understand where children and their parents’ mindsets are likely to be. Our Trend Drivers provide the foundation for our four macro trends and provide evidence of what underpins change.

Micro trends: Each Trend Driver is explored in more depth and broken down into a series of micro stories providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

Thought starters: Practical and actionable thought starters designed to kick start and inspire innovation on how to interpret these trends for your brand.

Trend editor walk-through video: Watch on demand and get deeper insight behind the key Baby & Kids Macro Trends for 2024 in our Trend Editor walkthrough video.

Baby & Kids 2025 Macro...